What is Digital Marketing

Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands to reach and engage with target audiences online.

Scope of Digital Marketing

The scope of digital marketing is vast and continuously expanding — it covers career opportunities, business growth potential, and technological innovation in how brands connect with consumers online.

Techniques of Digital Marketing

The techniques of digital marketing refer to the various methods and strategies used to promote products or services online, attract customers, and build brand awareness.

Here’s a complete breakdown of the most effective digital marketing techniques:

1. Search Engine Optimization (SEO) :

 

There are 2 types of SEO:

A) ON PAGE SEO

B) OFF PAGE SEO